The problem with The Cable Guy was really more of a timing issue than anything else. In the 1990’s, people were not ready for the type of dark comedy that Apatow presented. Comedies were distinguished from other genres by their lack of a poignant storyline. The Cable Guy was crossing genre boundaries, which may have led to its monumental disaster.

Apatow continued working and attempting to write films that would be successes. His big chance came when he wrote The 40 Year Old Virgin (2005). His timing was perfect. Film studios had been getting lazy. Instead of trying to create new ideas, comedic writers were settling for regurgitating the same old jokes under different packaging (i.e. Epic Movie).

The film was an outstanding success, making millions of dollars worldwide. Apatow’s writing style, once believed to be too quirky, proved to be a template to a new type of comedy. Seth Rogan’s Superbad (2007) followed the Apatow template and made over $100 million dollars. The template, which uses moralistic messages mixed with humorous antidotes and raunchy sight gags, have projected the comedy genre into a whole different field. In this field, comedic
films are not restricted by their genre. They can incorporate seriously dramatic elements, horror and romance in a way that touches peoples’ hearts as well as their funny bones.

Some screenwriters are beyond their time and will not be appreciated until later in life. This should not stop them from writing though. Screenwriters will do themselves a favor by learning from Apatow and refusing to give up on their ideas or toss them aside as “unmarketable.” A few years from now, who knows what the public will be attracted to?

Filmography

1. (2012) This is 40
2. (2009) Funny People Script
3. (2008) Pineapple Express Script
4. (2008) You Don’t Mess with the Zohan Script
5. (2007) Walk Hard: The Dewey Cox Story Script
6. (2007) Knocked Up Script
7. (2005) Fun with Dick and Jane  [Transcript]
8. (2005) The 40 Year Old Virgin Script
9. (1995) Heavyweights Script ($)